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Daniel Kalder's avatar

Your last paragraph on “design” reminded me of the moment copywriters writing for web started rebranding themselves as UX copywriters before inflating it further to “content designers”. I think the title inflation led to more $$$ — for a while, at least.

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Wessie du Toit's avatar

I suppose title inflation can work in two ways as a financial strategy. Either the worker does it to get more cash, or the company offers it as a substitute for cash.

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